Jaguar XJ with 2-lt Turbo Engine

Jaguar XJ with 2-lt four-cylinder turbo petrol engine. You didn’t read anything wrong or I didn’t type anything wrong! Jaguar is the first car company to offer a large saloon with a 2-lt petrol engine. This is a new path in automotive industry; for many years large saloons were offered with massive engines. At those years, there were no problems with fuel price, tight taxation and emission. However, things have changed and companies started to downsize their engines. First, Mercedes offered 2.2-lt diesel engine in current S-Class (a competitor of XJ) and now Jaguar reduced the size up to 2-lt but runs with petrol. For many people, these engines are insufficient, not fast enough and etc etc. However, things have changed. If you can surf on internet from your mobile phone, you shouldn’t complaining about the downsized engines. These engines provide the same level of performance with lower fuel consumption. 

Jaguar’s new 2-lt turbocharged engine produces 240 PS of power and 340 nm of torque. These figures used to be found in 3-lt engines. Now, thanks to turbo chargers and reduces friction inside the engine, a 2-lt pocket size engine can provide this huge amount of power. 

So what will happen? If Jaguar can manage to market this car properly in emerging markets like Turkey, Russia, China where the car taxation is really high. Many people will buy Jaguar XJ instead of BMW 7-Series, Mercedes S-Class or Audi A8. If you are not obsessed with German car’s electronic gadgets and willing to pay lots of money for them, Jaguar XJ will definitely satisfy your needs! 

This engine will also be available in Jaguar XF. What happens with engines are similar to this in fashion, moving from real leather to faux leather. And people does not stop buying Stella McCartney, because her shoes and bags are not from real leather!


Technical Information: 
2.0 I4 240 Turbocharged Petrol
Engine type:four-cylinder, in-line petrol, turbocharged
Capacity (cc):1999
Bore/stroke (mm):87.5/83.1
Peak power (PS@rpm):240@5500
Peak torque (Nm/lb ft@rpm):340/251@1800-4,000
0-60mph (secs):7.5 (in XF and XJ)*
Top speed (mph):150 (in XF and XJ)*
*Manufacturer's estimates. All figures correct at time of going to press.

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Net-A-Porter, Jaguar

By Uygar Kilic

Jaguar XJ Ultimate iPad

Jaguar XJ Ultimate, a new line in Jaguar’s biggest car XJ. During the Beijing Auto Show, Jaguar revealed the Ultimate. It may not sound that different but the interior received a serious upgrade and became one of the best interior on market. Actually, the level of craftsmanship and quality look quite similar to Rolls Royce and Bentley. 

Like its competitors (Mercedes S-Class, BMW 7 Series and Audi A8), Ultimate offers individual two seat at the rear, so you don’t have to get close with the other passenger. And best part is champagne chiller! I don’t know why the automotive industry is obsessed with champagne chiller, each luxury brand offers this features. So, if you are very rich and driven by a chauffeur, you have to drink champagne not water or anything else, champagne.

Jaguar also follows the trend of placing iPads inside car and Ultimate come with two iPads with wireless keyboard. The only problem will be, when people see the sharp screen of iPad and then they see the blur navigation and instrument panel screens of XJ, they might be disappointed with this. Because, Jaguar’s navigation and instrument panel screens are below the contemporary technology standards in terms of pixel per inches. When you have opportunity to compare with iPad, you will understand the difference.

I hope Jaguar will replace these screens soon!

If you want to know what is this pixel per inch, here is the answer! http://en.wikipedia.org/wiki/Pixel_density
Last generation iPad has 264 PPi!

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Jaguar

By Uygar Kilic

Mercedes-Benz New Actros QR Code Campaign

Social media engagement with Mercedes-Benz Actros. In Commercial Vehicle Show 2012, Mercedes placed QR codes on the different places of the new Actros. When you scan the QR codes, it provides a web link that has a both a video and information about the particular features. Well done!

By Uygar Kilic

Citroën Girls at CV Show Birmingham

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By Uygar Kilic

Inside of a Diesel Engine: MAN CV Show Birmingham 2012

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